RUFF is one of the largest-selling kids-wear brands in India and in the Middle East. Our success story can be traced back to the 80s when we started manufacturing kids wear in the name of ‘DEARSONS.’

D S Corporation takes immense pride in being the first company in the industry to recognize and satisfy the needs of the neglected segment of kids wear aged 6-18 months, 2-5 years and 6-16 years.

Keeping pace with the market’s changing requirements, the group ventured into casual wear for boys in 1995, under the Brand name “RUFF” and has never looked back since. Today, our brand has successfully made inroads across India as well as internationally.